Martha Eliot Health Center
Owned and operated by Boston Children's Hospital
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A survey led by Martha Eliot Health Center (MEHC) revealed some troubling facts. Their own patients and local residents were largely unaware of the health center's affiliation with world-renowned Boston Children's Hospital. Data also revealed low local awareness of the health center's range of services.
MEHC also faced internal communication challenges. A large percentage of surveyed staff expressed feeling disconnected from the hospital.
Jaime Crespo integrated MEHC into the hospital's communication mainframe. Serving as a liaison between the hospital and MEHC, he vastly increased coverage of health center happenings, and success stories.
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He led targeted campaigns, consisting of print, TV and radio that promoted the benefits of receiving world-class care, locally, and an aggressive PR strategy.
MEHC no longer felt disconnected and brand visibility improved.
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Awareness of the hospital affiliation increased by 25%
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Employee perception of:
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Market Awareness + 11 %
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Communications +15 percent
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Strategies +12 %
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+150 % in media coverage
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Over 100 earned media hits
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Website traffic up three-fold
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MEHC was featured in hospital news more than 200 times
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