For many incarcerated individuals, the costs of staying connected to family and pursuing rehabilitative education are prohibitively high. Some correctional facilities charge fees for phone calls, emails, and even access to vital educational and mental health programs. 

This public benefit corporation (PBC) sought to disrupt this model by offering a unique, no-cost solution: access to education, vocational training, mental health support, and rehabilitative programming—all available 24/7. Yet, with limited brand recognition and major competitors offering their own low-cost services, the PBC faced a significant challenge in establishing itself as the provider of choice in this crowded, competitive markets.  ​

To stand out in this competitive space and communicate its unique impact, the PBC hired Jaime as Marketing Communications Manager. Jaime led a strategic content marketing initiative aimed at showcasing the transformative effects of the platform through compelling, real-world stories.

Through in-depth interviews with sheriffs, educators, and incarcerated learners, Jaime produced a powerful series of blogs, podcasts, and videos that illustrated how the PBC’s platform delivered life-changing results: enabling incarcerated learners to earn GEDs, gain industry certifications, and acquire job skills for successful reentry.

The content also highlighted the managed learning platform’s broader benefits, including enhanced facility safety, higher staff morale, and a measurable ROI for participating institutions

The results were compelling, with the content strategy driving significant increases in brand awareness and engagement:

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• 4x growth in social media engagement and following, enhancing brand visibility in the corrections space.

• 3x increase in website traffic and lead generation, leading to improved pipeline and partner interest.

• Higher partner retention rates, as clients gained a better understanding of the platform’s long-term impact and ROI.

• Increased satisfaction among partners and staff, as demonstrated by survey data, reflecting a clearer appreciation for the platform’s role in promoting safety, education, and rehabilitation.

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